Quality, Management and Digital Transformation in Museums: Evaluating Projects in the Creative Economy

Abstract

This study aims to develop and apply an integrated methodological approach to evaluate the quality of project activities in museums, based on a quality control (QC) model and a dashboard-based digital tool. The methodology combines a theoretical review, literature analysis, and conceptual modelling, integrating quality management approaches (TQM, SERVQUAL) with data analytics tools. The model is tested through a case study conducted at the HErmitage Museum. The results show that integrating economic, social, cultural, and institutional dimensions provides a more comprehensive evaluation of project quality beyond operational indicators. The use of a dashboard enhances data visualization, comparability of indicators, and managerial decision-making. In conclusion, the proposed model offers a flexible and replicable framework for assessing quality in museums and contributes to improving cultural governance in the context of digital transformation.